This involves analyzing the structure, content, and code of a website to make sure it is easily read and understood by search engines. We ensure key pages have relevant titles, meta descriptions, headings, internal links etc. We also check for any technical SEO issues like slow loading speed, broken links and redirect chains that could hurt a site’s ranking.
Building high quality backlinks from other relevant websites and directories is important for SEO. Skylab SEO has proven strategies to earn natural backlinks through guest posting, social signals, local citation building and more. Our link building is all white hat and focused on creating value for both sites.
Identifying the best keywords and topics that customers are searching for is essential for a successful SEO campaign. Skylab’s team of analysts conduct in-depth keyword research to find low competition opportunities as well as long tail keywords related to a business and its products/services.
Unique and engaging content is king for search engines. Skylab SEO creates blog posts, landing pages, case studies and other content tailored for targeted keywords. Our writers produce content that is readable, shares valuable information and helps increase metrics like time on site and bounce rate over time.
Experienced engineers thoroughly inspect the website code and performance to optimize for search. We test for mobile-friendliness, page speed, crawler accessibility, security and any issues hurting a site’s usability or search ranking potential. Detailed reports are provided along with recommended fixes.
Tools are used to find and analyze all the backlinks pointing to a website to get insights into top referring domains, anchor text profile and opportunities to build more relevant links. Competitor analysis is also done to benchmark link profiles.
For businesses with a local focus or multiple locations, Skylab SEO helps to optimize Google My Business and Apple Maps listings. We also generate citations, improve location pages and conduct local keyword research tailored to each geographic target.
Google Analytics is set up and our dedicated account manager tracks progress across customizable reports. Key metrics like organic traffic, rankings, backlinks and more are constantly monitored to ensure campaigns are working as intended and new strategies are implemented where needed.
